Jingyang Brick Tea Опаковка за чай by Litete Brand Design is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2020

Jingyang Brick Tea Опаковка за чай

by Litete Brand Design

Client: Litete Brand Design

Сребърна награда A' Design Award Winner in Опаковки Category

27,957

Verified Award Winner

Verify Award Status for #89381

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingyang Brick Tea Опаковка за чай

Тухличката чай Jingyang представлява опаковъчен дизайн за пресован чай на тухлички. Опаковката е с размери 100 мм на 100 мм на 40 мм и е изработена от ръчно направена оризова хартия, която е влагоустойчива. Декорацията е нанесена ръчно чрез печат с дървени клишета – традиционен китайски занаят. Илюстрациите изобразяват търговския живот и местните обичаи от късната династия Цин, като в цялата серия са използвани три традиционни китайски цвята. Долната част е затворена с хартиен етикет. Възел от сламено въже запечатва опаковката и същевременно служи като дръжка за носене.

The Recognition

About the Сребърна награда A' Design Award

Jingyang Brick Tea Опаковка за чай е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Jingyang Brick Tea Опаковка за чай да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Jingyang Brick Tea Опаковка за чай е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimensions & Packaging: 100 mm x 100 mm x 40 mm
Tags: Engraving,Tea Packaging,Packaging design
Production Technology: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Design Challenge: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Research: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiration: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Project Duration: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Operation Flow: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patents: Copyrights belong to Langcer Lee, 2019.
Team Members: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Image Credits: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018