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314 Pi Дизайнът На Етикета За Вино by Maria Stylianaki

314 Pi Дизайнът На Етикета За Вино by Maria Stylianaki is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.


СреброОпаковки· 2020

314 Pi Дизайнът На Етикета За Вино

by Maria Stylianaki

Client: Deep Blue Design

Сребърна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About 314 Pi Дизайнът На Етикета За Вино

Експериментирането с дегустация на вино е непрекъснат процес, водещ до нови пътеки и различни аромати. Безкрайната последователност на пи, ирационалното число с безкрайните десетични знаци, без да се знае последното от тях, беше вдъхновение за името на тези вина без сулфити. Дизайнът има за цел да постави характеристиките на 3,14 винени серии в светлината на прожекторите, вместо да ги скрие сред снимки или графики. Следвайки минималистичен и прост подход, етикетът показва само реалните характеристики на тези естествени вина, тъй като те могат да бъдат наблюдавани в тетрадката на енолога.

The Recognition

About the Сребърна награда A' Design Award

314 Pi Дизайнът На Етикета За Вино е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се 314 Pi Дизайнът На Етикета За Вино да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. 314 Pi Дизайнът На Етикета За Вино е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is a packaging design for a series of experimental, organic wines without sulfites. A pure, natural wine connected with a simple and authentic idea, to showcase in a very minimalistic approach only the core information linked to the product, as observed in a chemist's notes.
Dimensions & Packaging
material: glass
Label: textured matte paper
Offset printing with extra gold foil printing
Tags
314, winelabeldesign, paterianakiswines, deepbluedesign, deepblue, packagingdesign, mariastylianaki
Production Technology
Bottle Material: Glass
Label: Textured matte paper
Offset printing with extra gold hot foil
Design Challenge
the experimental wines is a new and interesting part of enology so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of wines.
Research
Winemakers have been adding sulfur to wine for hundreds of years to help prevent it from spoiling. Sulfites are naturally occurring compounds that plants produce to protect themselves from microbial infection. In winemaking, sulfur dioxide is released during fermentation. The certain winemaker runs a strictly organic farm, and the wines with no added sulfites were a challenge for them and also for us how to approach the label design. So, simply and honestly listing the characteristics of the wine with the signature of the oenologist on the label was the key idea for the design.
Inspiration
Experimenting with the taste of wine is a never-ending process. The number 314 pi with endless digits was the inspiration for the name. Our goal was to design a label with a minimal and simple approach presenting only the characteristics of these natural wines. The label features as an Oenologist‘s notes tab while the specialty of the wine is stamped through the green colors.
Project Duration
The project started in October of 2018 in Heraklion, Greece and finished in December of 2018. The wines were in the local and European market early of 2019.
Operation Flow
The consumer may read all the characteristics of the wine on the label very fast and clear.
Patents
copyrights / Deep blue design / Maria Stylianaki
Team Members
Maria Stylianaki
Image Credits
image #1: Maria Stylianaki, 314 wine label, 2018
image #2: Maria Stylianaki, 314 wine label, 2018
image #3: Maria Stylianaki, 314 wine label, 2018
image #4: Maria Stylianaki, 314 wine label, 2018
image #5: Maria Stylianaki, 314 wine label, 2018

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