Post Herbum Опаковка by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2020

Post Herbum Опаковка

by Kristina Asvice

Client: Vilnius College of Technologies and Design

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #97378

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Colors

The Design

About Post Herbum Опаковка

Целите билки, отглеждани в Литва, станаха вдъхновение за създаването на ексклузивна опаковка, както и желанието визуално да изразят органичния и рафиниран продукт. Необичайната и в същото време проста форма на триъгълника позволява да се разкрие обикновен продукт в по-интересна опаковка. Млечно белите и кафяви цветове показват екологичност и естественост на билките. Стройните илюстрации и сдържаността в стил подчертават стойността на билките, които се събират на ръка. Нежно и точно, както самия крехък продукт.

The Recognition

About the Бронзова награда A' Design Award

Post Herbum Опаковка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Post Herbum Опаковка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Post Herbum Опаковка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
Dimensions & Packaging: Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm
Tags: Paper box, herbs, organic, triangular box, rhomb
Production Technology: The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
Design Challenge: The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
Research: The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.
Inspiration: Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
Project Duration: Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
Operation Flow: All parts of the boxes are folded without glue.
Patents: Copyrights belong to Kristina Asvice, 2019.
Team Members: Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.