Buchanan's Red Seal Опаковка за бутилка уиски by Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal Опаковка за бутилка уиски by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизайн на опаковки Competition Category.

ЗлатоОпаковки· 2020

Buchanan's Red Seal Опаковка за бутилка уиски

by Pierre Delebois - forceMAJEURE Design

Client: Diageo

Златна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About Buchanan's Red Seal Опаковка за бутилка уиски

Buchanan's Red Seal е опаковъчен дизайн за блендирано уиски. Дизайнът обхваща нова структура на бутилката, етикети и подаръчна кутия. Бутилката има меки извивки, които обрамчват червения печат, разположен в сърцето на лицевата страна. Гербът на Buchanan's е релефно изобразен на задната страна на стъклото, така че се вижда през предната част. Релефен подпис е разположен до печата. Кехлибареното стъкло преминава в зелен оттенък в основата – характеристика, споделена от цялата гама. Подаръчната кутия се отваря като книга, за да разкрие бутилката.

The Recognition

About the Златна награда A' Design Award

Buchanan's Red Seal Опаковка за бутилка уиски е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Buchanan's Red Seal Опаковка за бутилка уиски да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Buchanan's Red Seal Опаковка за бутилка уиски поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Dimensions & Packaging: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tags: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Production Technology: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Design Challenge: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspiration: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Team Members: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Image Credits: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio