Xiao Jing Primary Function: Куфар by Zaiyong Fa

Xiao Jing Primary Function: Куфар by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на модни и пътни аксесоари Competition Category.

СреброАксесоар· 2020

Xiao Jing Primary Function: Куфар

by Zaiyong Fa

Client: Taobao Xinxuan

Сребърна награда A' Design Award Winner in Аксесоар Category

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Verified Award Winner

Verify Award Status for #99537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiao Jing Primary Function: Куфар

Book Text: Xiao Jing е куфар с твърд корпус, вдъхновен от кожените ремъци, използвани някога за захващане на багажа по време на пътуване. Предният корпус носи релефна решетъчна форма, която напомня за кръстосани ремъци, с кръстовиден мотив във всяко пресичане, наподобяващ шевен конец. Решетката също така укрепва корпуса срещу натиск. Трислойният корпус осигурява здравина и устойчивост на износване, а повърхността е завършена с електронна матирана обработка. Плъзгащите се лагери поддържат движението плавно и тихо. Вътрешността е разделена на отделни пространства за дрехи, тоалетни принадлежности, документи и електроника.

The Recognition

About the Сребърна награда A' Design Award

Xiao Jing Primary Function: Куфар е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Xiao Jing Primary Function: Куфар да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Xiao Jing Primary Function: Куфар е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong