Ling Chen

Chen Ling, the designer of this project, who set up his own studio, YesDesign Studio, in Beijing between 2007 and 2008. He is really interested in how to perceive a space within the qualities of another space. It just like looking at someone who is looking at you. When objectivity is eliminated, a new objectivity can be achieved, as if you were measuring a space with your vision. This is his design philosophy.
He specializes in design styles: thematic spaces, modern thematic spaces, using spatial form to tell the brand story.