Allan Toh

I am a designer, thinker, and observer. As an individual, I enjoy people watching and observing how things are done in different cultures and by different people. I always believe that everyone is unique. Family, environment, culture, time and experiences shapes our perspectives and actions. So I find it extremely intriguing to observe.

My view that everyone is unique shapes my attitude as a designer. Because design is supposed to solve problems, it is only successful if relevant to the stakeholders - end users and business. I always start each design by understanding the requirements by listening to the stakeholders. This helps me identify conscious and subconsious needs so I can offer useful solutions to their problems.

In terms of credentials, I have over ten years of experience in graphic design and illustration, managing end-to-end design projects for business clients. I have pitched, secured, and delivered design products for >10 business clients as Creative Director and Studio Owner, including corporates (SATS Ltd) and small- and medium-sized enterprises (Le Rainbow Catering, Musical Touch). During my past experience as a visual merchandising designer in Clinique, I have also successfully implemented multiple designs in retail stores across Singapore and localized them across 6 Asia-Pacific markets.

I am currently moving on to explore and understand the field of user experience design.