Hmp མཐུན་འགྱུར་གྱི་མཚན་རྟགས།

Press Kit

Unique Properties

The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.

Dimensions & Packaging

Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm

Tags

mechanical, graphic design, paris, industrial,

Production Technology

Logo
Business card
Letterhead paper
Folder

Design Challenge

How to modernize and make more human an industrial universe.

Research

Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.

Inspiration

The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.

Project Duration

The project started in January 2019 and finished in September 2019.

Operation Flow

This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

Patents

Copyright Made for you

Image Credits

Photographer: Maxime Huriez