Award-Verified Design-Led Brand Great Britain Startup

Creative Prototyping Unit

William Hailiang Chen · Creative Prototyping Unit Ltd.

Winner of 5 A' Design Awards.
Specialized in Lighting Design.
Creative, Diligent and Innovative.
Original Design.

Ranked #1,239 worldwide and #31 in Great Britain.

World Design Ratings: Transcendent Expert, tier DE.

Gold 1Bronze 4

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About Creative Prototyping Unit

William Hailiang Chen has transferred himself from an artist to a professional qualified architect, graduated from the Architectural Association School with awarded Alvin Boyarsky Scholarship and Nicholas Boas Travel Award. He went on working for UK famous practices such as Wilkinson Eyre Architect, Populous and Foster and Partners on several prestigious projects, including winning the competition of 440m tower of Guangzhou International Finance Centre, the design of London Olympic 2012 Stadium from inception to completion and Apple Campus 2. Despite the success in UK, as Principal Architect he took on the challenge back to China leading the team on managing Wanda Group’s overseas projects including Wanda One Nine Elmes, Wanda Sydney One, Paris Europacity and Wanda Vista Tower project in Chicago. Alongside the big projects, as founder of Creative Prototyping Unit he is leading a research team on digital fabrication of various small experimental projects. William teaches part time at the Southeast University in Nanjing and is setting up an urban regeneration research program in relation to sports sector.

About the Brand

Creative Prototyping Unit is a multidisciplinary design studio based in Beijing and London. The Studio is seeking the development of transdisciplinary discourse in the convergence of art, science, technology and cultural consciousness research.