Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Događaja Competition Category.

ZlatoDogađaj· 2020

Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Zlatna nagrada A' Design Award Winner in Događaj Category

104,928

Verified Award Winner

Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo

Game Fuel PRO-AM bio je gaming događaj uživo kreiran za brend pića i emitovan gledaocima kod kuće. Događaj je spajao profesionalne gejmere sa poznatim ličnostima kako bi se predstavio novi režim igre dva na dva i lansirala nova limenka pića. Studijska scenografija bila je osvijetljena crvenom i plavom bojom, osnovnim bojama proizvoda, kako bi se stvorio dramatičan efekat i razdvojila dva tima. Upečatljiva tipografija i snažne boje dale su prostoru modernu interpretaciju gaminga. Scenografija je dizajnirana tako da bude jasno čitljiva na ekranu tokom prenosa.

The Recognition

About the Zlatna nagrada A' Design Award

Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Game Fuel PRO-AM Consumer Experience Dizajn događaja uživo stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release