Recall Of The Universe Imerzivna Izložba by Tammy Ho - Shanghai KNN

Recall Of The Universe Imerzivna Izložba by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 Zlatna nagrada A' Design Award in Dizajn Događaja Competition Category.

ZlatoDogađaj· 2024

Recall Of The Universe Imerzivna Izložba

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

Zlatna nagrada A' Design Award Winner in Događaj Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Imerzivna Izložba

Imerzivna izložba svemirskog prostora, naručena od strane klijenta Bilibili, kreirana je unutar poznatog velikog tržnog centra Xi'an Gpark. Inverzna visoko obješena refleksija kristalnog grada prikazana je pomoću neregularnih LED ekrana, što je stvorilo upečatljiv svemirski akcelerator. Originalni Trg Vodenog Zavjesa transformisan je u gigantski svemirski lift. Tu su takođe bile zapanjujuće Planetarna Kapija i Kapija Civilizacije. Mobilni navigacijski sistem, interaktivna projekcija, umjetna inteligencija, AR, neonska svjetla, itd., korišteni su za stvaranje imerzivnog iskustva za posjetioce.

The Recognition

About the Zlatna nagrada A' Design Award

Recall Of The Universe Imerzivna Izložba je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Recall Of The Universe Imerzivna Izložba bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Recall Of The Universe Imerzivna Izložba stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd