Gateway To Future Izložba od Oval Design Ltd.

Dizajn Gateway To Future Izložba od dizajnera Oval Design Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2023 Zlatna nagrada A' Design Award u kategoriji Dizajn Događaja.

ZlatoDogađaj· 2023

Gateway To Future Izložba

autor Oval Design Ltd.

Klijent: Planning Department of HKSAR Government

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Događaj

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Dizajn

O dizajnu Gateway To Future Izložba

Gateway To Future je upečatljiva vanjska izložba koja omogućava isprepletanje fizičkih i virtualnih iskustava za stvaranje zadivljujućih doživljaja. Cijela izložba je dizajnirana na intrigantan, interaktivan i lako razumljiv način za prikazivanje najistaknutijih dostignuća u infrastrukturi pomorskog, kopnenog i vazdušnog saobraćaja, čineći Hong Kong svjetskim gradom Azije. Tim je razmatrao ideju integracije činjeničnih informacija i elemenata igre kako bi razvio hibridnu igru na ploči izgrađenu sa prilagođenim online mobilnim igrama koje posjetioci mogu igrati i iskusiti.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Gateway To Future Izložba je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Gateway To Future Izložba bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Gateway To Future Izložba stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
Dimenzije i pakovanje: Approximately 500 square metres
Oznake: event, exhibition, multimedia, interactive, AR, game, public space
Tehnologija proizvodnje: EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
Dizajnerski izazov: To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
Istraživanje: With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
Inspiracija: Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
Trajanje projekta: The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
Tok rada: Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
Članovi tima: Creative Director: Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung
Autorstvo slika: Oval Design Ltd.