Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor od Tongji Tiandi Neili Lab

Dizajn Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor od dizajnera Tongji Tiandi Neili Lab je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Događaja.

SrebroDogađaj· 2021

Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor

autor Tongji Tiandi Neili Lab

Klijent: Tongji Tiandi-Neili Lab

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Događaj

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O dizajnu Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor

Zhangyan Country Living Festival je izložbeni prostor kreiran za ruralni događaj u Šangaju. Raspored je formiran od starih transportnih kontejnera koji su naizmjenično raspoređeni, naslagani, isprepleteni i rotirani kako bi oblikovali različite tematske zone. Jedna grupa kontejnera zatvara prostor za forume, dok druga grupa definira prostor za tržnicu. Također su korišteni lokalni odbačeni resursi poput drveta, slame i trske. Vizuelni identitet slijedi Memphis stil i apstrahira lokalne motive planine, vode, ribe i mosta. Prostor za aktivnosti obuhvata 5000 kvadratnih metara.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimenzije i pakovanje: The visual system design includes 5000 square meters of activity space.
Oznake: Innovation，sustainable，Memphis，integrating design
Tehnologija proizvodnje: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Dizajnerski izazov: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Istraživanje: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiracija: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Trajanje projekta: The project started in August 2019 in Shanghai and finished in November 2019.
Tok rada: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Članovi tima: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang