Beyond the Blue Knjiga by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Štampanih i Objavljenih Medija Competition Category.

SrebroŠtampa· 2020

Beyond the Blue Knjiga

by Sung ho Nam

Client: Cosmo-Sloth

Srebrna nagrada A' Design Award Winner in Štampa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Knjiga

Beyond the Blue je knjiga o ekološkim pitanjima vezanim za more. Svako poglavlje uvodi se posebnim kolornim čipom koji prikazuje različito lice okeana. Zeleni čip predstavlja zdravu morsku šumu, dok crveni čip označava more zamračeno kitovom krvlju. Boja se koristi kao jednostavan i univerzalan način objašnjavanja složenih ekoloških tema čitaocima svih uzrasta. Knjiga ima dimenzije 187 mm sa 245 mm i broji 90 stranica. Za štampu se koristi mastilo od sojinog ulja na matiranom papiru od 100 g, a šivano uvezivanje smanjuje upotrebu ljepila.

The Recognition

About the Srebrna nagrada A' Design Award

Beyond the Blue Knjiga je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Beyond the Blue Knjiga bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Beyond the Blue Knjiga je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam