Pavomea Dessert Store Identitet brenda deserta by Jansword Zhu

Pavomea Dessert Store Identitet brenda deserta by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2020

Pavomea Dessert Store Identitet brenda deserta

by Jansword Zhu

Client: Jansword zhu

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #101355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavomea Dessert Store Identitet brenda deserta

Pavomea Dessert Store je projekat brendiranja i dizajna prostora za brend deserta koji kombinuje deserte i grickalice s umjetničkim elementima. Koncept je zasnovan na njemačkom teoretičaru boja Goetheu, koji je proučavao boje i razvio heksagonalni krug boja. Logo se može mijenjati u tri moda kako bi izrazio ideju prizme i dodao kontrast između linija i oblika. Čista bijela paleta boja predstavlja panhromatsku temu. Ambalaža koristi papirne strukture, dok dizajn lampe koristi akril. Ideja svjetlosti vodi sistem brendiranja i unutrašnjost prodavnice.

The Recognition

About the Brončana nagrada A' Design Award

Pavomea Dessert Store Identitet brenda deserta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pavomea Dessert Store Identitet brenda deserta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pavomea Dessert Store Identitet brenda deserta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags: Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology: Paper structure(package) , Acrylic structure(lamp design)
Design Challenge: Control the quality of all the material.
Research: Research of Goethe.
Inspiration: The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration: The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow: From the Concept of "Light" to the branding system and space design.
Patents: Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members: Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou