Moutai Ambalaža za žestoko piće by Yu Kai Liu

Moutai Ambalaža za žestoko piće by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2020

Moutai Ambalaža za žestoko piće

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Ambalaža za žestoko piće

Moutai je dizajn ambalaže za kineski baijiu, žestoko piće. Kutija je prva koja primjenjuje princip mijenjanja uzorka povlačenjem kartice na strukturi ambalaže. Kada se kartica povuče, štampana ilustracija se mijenja, otkrivajući dvanaest životinja kineskog zodijaka i mitske figure okupljene na gozbi u gradu Maotai. Ilustracije se oslanjaju na tradicionalnu kinesku kulturu i estetiku. Boca je izrađena keramičkom tehnologijom. Trodimenzionalni, nisko-temperaturno reljefni papir koristi se kako bi se uzorci vjerno očuvali. Kutija ima dimenzije 140 x 125 x 300 milimetara.

The Recognition

About the Brončana nagrada A' Design Award

Moutai Ambalaža za žestoko piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Moutai Ambalaža za žestoko piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Moutai Ambalaža za žestoko piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun