Platina Pakovanje · 2021
Pepsi NFL Limited Edition Ambalaža za limenke pića
- Platinska nagrada A' Design Award 2021 in Pakovanje
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Ambalaža za limenke pića
Pepsi NFL Limited Edition je serija limenki za piće kreirana za tržište u Meksiku. Četiri limenke odaju počast četirima timovima američkog fudbala: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders i New England Patriots. Svaka limenka koristi paletu boja svog tima. Dinamičan stil ilustracije prikazuje igrače s preuveličanim proporcijama kako bi se izrazila fizička priroda ovog sporta. Limenke su izrađene od aluminija i štampane ofset štampom visoke definicije. Serija je bila povezana s digitalnom kampanjom i prodavala se u trgovinama i online.
About the Platinska nagrada A' Design Award
Pepsi NFL Limited Edition Ambalaža za limenke pića je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Pepsi NFL Limited Edition Ambalaža za limenke pića pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Pepsi NFL Limited Edition Ambalaža za limenke pića je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
