Guo Cui Wu Du Kineski Baijiu od Xiongbo Deng

Dizajn Guo Cui Wu Du Kineski Baijiu od dizajnera Xiongbo Deng je visoko cijenjeni dobitnik prestižne nagrade 2023 Platinska nagrada A' Design Award u kategoriji Dizajn Pakovanja.

PlatinaPakovanje· 2023

Guo Cui Wu Du Kineski Baijiu

autor Xiongbo Deng

Klijent: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Guo Cui Wu Du Kineski Baijiu

Ovaj proizvod bijelog duha, nazvan Guocui Wudu, dolazi iz provincije Henan, Kina. Liker je napravljen od pet tradicionalnih kineskih ljekovitih materijala koji su natopljeni i kuhani. Na tržištu, konkurentski proizvodi manje-više sadrže ostatke koji su ostali tokom procesa kuhanja. Nasuprot tome, najveća prodajna točka ovog proizvoda je to što se kroz više procesa čistoća likera približava stanju nulte nečistoće, što potrošačima daje jači osjećaj sigurnosti. Stoga su dizajneri odredili "čistoću" kao ključna tačka dizajna pakovanja da se manifestuje najveća karakteristika.

Priznanje

O nagradi Platinska nagrada A' Design Award

Guo Cui Wu Du Kineski Baijiu je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Guo Cui Wu Du Kineski Baijiu pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Guo Cui Wu Du Kineski Baijiu je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimenzije i pakovanje: Width：130mm x Depth:120mm x Height：300mm
Oznake: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Tehnologija proizvodnje: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Dizajnerski izazov: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Istraživanje: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiracija: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Trajanje projekta: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Tok rada: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Autorstvo slika: Illustrator:Xiongbo Deng