Deji Cultural Complex Muzej by Masato Kure and Masashi Ota

Deji Cultural Complex Muzej by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 Platinska nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

PlatinaEnterijer· 2023

Deji Cultural Complex Muzej

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

Platinska nagrada A' Design Award Winner in Enterijer Category

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The Design

About Deji Cultural Complex Muzej

Deji Cultural Complex pruža spoj kulturnih umjetnosti i komercijalnih objekata. Sadrži šest opsežnih sadržaja uključujući umjetničku galeriju, muzej, knjižaru, prodavnice i kafić na svom gornjem spratu od 7300 m2. Suživot ovih sadržaja omogućava posjetiteljima da svrate u onaj koji inače ne bi posjetili. Ono što čini The Triangle. JP's dizajnersku inovaciju je to što su u potpunosti uklonili zidove između prostora. Eliminirajući pregrade, oslobodili su prostor od granica između unutrašnjosti i spolja, dajući posjetiteljima mali "predpregled" prije ulaska u prostor.

The Recognition

About the Platinska nagrada A' Design Award

Deji Cultural Complex Muzej je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Deji Cultural Complex Muzej pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Deji Cultural Complex Muzej je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain