Fresh Blood DG Youth Kulturna izložba by Ruikang Xie

Fresh Blood DG Youth Kulturna izložba by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Događaja Competition Category.

BronzaDogađaj· 2021

Fresh Blood DG Youth Kulturna izložba

by Ruikang Xie

Client: Xiexie Design

Brončana nagrada A' Design Award Winner in Događaj Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Kulturna izložba

Fresh Blood DG Youth je kulturna izložba održana u Dongguanu, Kina. Izložba predstavlja šest lokalnih izlagača pod temom svježe ponude kulturne inovacije. Raspored je organizovan poput povrtne pijace, sa rotirajućim lampama u obliku povrća postavljenim iznad redova prodajnih stolova. Šest lokalnih jela predstavlja identitet šest izlagača. Budući da prostor nije mogao primiti originalne radove, A5 leci su isječeni u oblike hrane, poput pečene guske, i odštampani tekstovima i slikama. Najveća papirna kesa mjeri 340 sa 380 milimetara.

The Recognition

About the Brončana nagrada A' Design Award

Fresh Blood DG Youth Kulturna izložba je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Fresh Blood DG Youth Kulturna izložba bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Fresh Blood DG Youth Kulturna izložba sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen