Didactics of Typography Naučna Monografija by Pawel Krzywdziak

Didactics of Typography Naučna Monografija by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Štampanih i Objavljenih Medija Competition Category.

ŽeljezoŠtampa· 2020

Didactics of Typography Naučna Monografija

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

Željezna nagrada A' Design Award Winner in Štampa Category

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The Design

About Didactics of Typography Naučna Monografija

Didaktika tipografije: Podučavanje slova / podučavanje s pismom predstavlja metode i ishode poučavanja pisma i tipografije u odabranim poljskim umjetničkim školama. Knjiga obuhvaća različite nastavne programe, kao i prezentacije i diskusije o rezultatima nastave temeljene na određenim studentskim projektima. Proces dizajniranja uključivao je organiziranje raznolikog, dvojezičnog sadržaja i pružanje jasne tekstualne i vizualne naracije publikacije. Narandžasti akcenti u jednobojnoj paleti boja dizajna vode čitateljevu pažnju kroz fascinantan svijet tipografije.

The Recognition

About the Željezna nagrada A' Design Award

Didactics of Typography Naučna Monografija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Didactics of Typography Naučna Monografija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Didactics of Typography Naučna Monografija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.