ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu

ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Događaja Competition Category.

SrebroDogađaj· 2021

ISY Sanya International Electronic Music Festival

by Chengfu Wang, Gaokang Dong and Jian Qu

Client: Wws (beijing) Cultural Propagation Co., Ltd

Srebrna nagrada A' Design Award Winner in Događaj Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ISY Sanya International Electronic Music Festival

Isy Music Festival je ultra veliki muzički festival u Kini. Svake godine Isy organizuje ovaj globalni karneval s tropskom atmosferom otoka Hainan. Isy 2019 NYE stvorio je novi set IP-a — "Deer Man" ("Čovjek jelen") — iz legendarnog dizajna mora, neba i planina u Sanyi, Kina, te integrirao priču o ljubavi i prirodnoj moći u svoj prepoznatljivi dizajn scene, čineći ga najinovativnijim muzičkim festivalom u Kini.

The Recognition

About the Srebrna nagrada A' Design Award

ISY Sanya International Electronic Music Festival je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da ISY Sanya International Electronic Music Festival bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. ISY Sanya International Electronic Music Festival je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ISY Music Festival is an ultra large music festival in China. Every year, ISY organizes this global carnival with the tropical atmosphere of Hainan Island. ISY 2019 NYE has created a new set of IP “Deer Man” from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.
Tags: Magic, mystery, gorgeous, music, future
Production Technology: This isy3.0 has created an amazing space-time futuristic stage in the inheritance, providing a nearly surrounded immersive stage experience for river, top-level presentation of closed-loop sound field and lighting effect, and interaction between artists and river, which has ignited all the hot and restless DNA in this cross university. Isy3.0 presents an unforgettable immersive audio experience to music fans as the first gift of the new year. In the burst of the electric melody, led the audience to open fire, together in the dynamic sound wave to meet the new and hot 2020.
Design Challenge: Isy3.0 continues the theme of "love" and runs through the concept of shining love. This music festival continues to focus on the four story lines of "mechanical forest-d planet", "journey of exploration", "gate of time and space" and "rebirth", and combines the depth of vision, hearing and touch of the main stage of the gate of time and space to tell the story of deerman's search for "love" on the earth for music fans. The story of Luren is regarded as the spiritual core of isy brand, which fully interprets the strong relevance among the grand ceremony, city, culture and tourism.
Research: The biggest highlight of isy3.0 is the perfect combination of immersive stage with a sense of science and technology, grand fireworks ceremony, hundreds of UAV performances and isy custom show, creating a world-class new year resort label. Isy is the most unique world-class New Year Carnival experience of young.

Isy3.0 fireworks show combines the full vision of a new brand, connecting music and fireworks special effects. At the same time, fireworks are perfectly combined with large screen performance in terms of color, design and arrangement, presenting a 3D visual feast for the audience. With a longer discharge time, it will be the best fireworks discharge in China.
Inspiration: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show.
Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Project Duration: 2020.01.01
sanya china
Operation Flow: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show.
Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Sea, blue expansive fireworks, depicts the shapes of marine life for you. The fireworks make the waves of the sea magnificent and vivid.
Sky, the birds’ freedom is shown by fireworks and display their wings straight up 90,000 miles, which perfectly illustrates the unruly pursuit of Ravers.
Team Members: wang chengfu
dong gaokang
qu jian
bai mudi
wang yanmei
Image Credits: wang chengfu/dong gaokang/wws/2020