Music of the Skalne Podhale Region Muzika regije Skalne Podhale by Aleksandra Toborowicz

Music of the Skalne Podhale Region Muzika regije Skalne Podhale by Aleksandra Toborowicz is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Štampanih i Objavljenih Medija Competition Category.

BronzaŠtampa· 2021

Music of the Skalne Podhale Region Muzika regije Skalne Podhale

by Aleksandra Toborowicz

Client: Polskie Wydawnictwo Muzyczne

Brončana nagrada A' Design Award Winner in Štampa Category

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Colors

The Design

About Music of the Skalne Podhale Region Muzika regije Skalne Podhale

Muzika regije Skalne Podhale je priručnik za učenje planinarske muzike. Set od tri knjige obuhvata teoriju, notaciju za prste i muzičku notaciju, a praćen je i snimcima. Svaka knjiga se otvara ravno, što omogućava udobno korištenje tokom izvođenja muzike. Grafika na koricama spaja planinski horizont sa izgledom zvučnog zapisa u programu za muzičku montažu, formirajući zrcalnu sliku koja podsjeća na odraze u planinskim jezerima. Naslovi i grafika su odštampani tehnikom sitotiska na sirovom lanenom platnu sa crvenim nitima, što predstavlja referencu na tradicionalne planinarske nošnje.

The Recognition

About the Brončana nagrada A' Design Award

Music of the Skalne Podhale Region Muzika regije Skalne Podhale je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Music of the Skalne Podhale Region Muzika regije Skalne Podhale bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Music of the Skalne Podhale Region Muzika regije Skalne Podhale sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The textbook prepared by Krzysztof Trebunia-Tutka is the first such comprehensive publication in Poland devoted to highlander music. They consist of 3 volumes: "A handful of theories" (the most substantively and visually diverse), "Finger notation" and "Music notation" as well as recordings with which people who want to learn the secrets of highlander music should become familiar with.

The graphics on the covers refer to the mountain horizon view and sound recording (recording the soundtrack in a music editing program). It is also an optical illusion of a reflection in the water (a reference to mountain lakes in which mountains "look at each other"), as well as a reflection of the notes: note and finger, which represent the same content in two different forms. Horizontal typography completes the division of the reflection and strengthens the game of associations.
The cover image is vivid, expressive. Strongly contrasting combination of intense green and deep black emphasizes the emotionality and energy of highlander music.
In volumes 2 and 3, color inversion was used, in volume 1 (theoretical), the form of a sketch / drawing / outline was used - in order to distinguish it from the materials for the practical learning of the game. Such a procedure makes it possible to refer indirectly to the outline of the theory.
Dimensions & Packaging: Format: 23,5 cm x 30,5 cm;
Number of pages: vol. 1: 88, vol. 2: 344, vol. 3: 300;
Cover: 73250 Brillance canvas, silkscreen;
End paper: Antalis PopSet Ultra Red 120 g/m2;
Inside paper: Alto Naturel vol. 1,5, 100 g/m2;
Inside print: vol. 1: offset 5+5 (186 U Pantone + CMYK), vol. 2: offset 2+2 (black + Pantone 583 U), vol. 3: offset 2+2 (black + Pantone 583 U);
Circulation: 1000;
sewn-glued binding;
red threads;
red elastic-belly band
Tags: music, tradition, mountains, music processing program, highlander, tatra, notes, music notes,
Production Technology: The title and graphics printed on covers are in the silk-screen technology.

The elastic belly band around the three-volume release evokes associations with a vertical line ("scale" - marker) in an audio processing program. Red color accents: threads, end paper and elastic contrast with the green and black of the covers, they are an additional portion of energy.

The use of raw linen with a strong weave and red threads is a reference to traditional highlander costumes.
Design Challenge: The publication is a specific anthology of the most important and beautiful highlander melodies and songs, often forgotten or rarely performed.
Inspiration: The aim of the graphic design was to translate the foundations of highlander traditions into modern design ideas.
The project priority was to show the "spirit of Polish mountains" and the energy of highlander music. The concept is a story intertwined from several threads that overlap and harmonize with the content on different levels.
Conditions: traditional Polish highlander (Tatra) music, energy, mountains’ landscape, music processing program.
Project Duration: 2019–2021; Kraków; Poland
Operation Flow: The publication is opened "flat", which ensures the comfort of using individual volumes while performing music.
Team Members: Aleksandra Toborowicz
Image Credits: Aleksandra Toborowicz – photos