Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana by Yu Pan

Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana by Yu Pan is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2021

Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana

by Yu Pan

Client: MET Creative Brand

Srebrna nagrada A' Design Award Winner in Grafika Category

31,355

Verified Award Winner

Verify Award Status for #120249

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana

Cuishan Intelligent Kitchen je vizuelni identitet kreiran za ugostiteljski objekat u Wuxiju, Kina. Identitet spaja lokalnu kulturu hrane, historiju grada i internet teme unutar jednog brend sistema. Logo je raspoređen i ponovljen kako bi formirao brend uzorak s jakom prepoznatljivošću. Motivi ginka, laste i oblaka koriste se kao osnovni elementi. Ginko se odnosi na dugovječnu kinesku kulturu, lasta na regiju južno od rijeke Jangce, a oblak na prirodu. Projekat obuhvata 1770 kvadratnih metara i završen je 2019. godine.

The Recognition

About the Srebrna nagrada A' Design Award

Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Cuishan Intelligent Kitchen Primarna funkcija: Vizuelni identitet restorana je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.