Selfie Konditori Dezertni bar by Alex Kovachev

Selfie Konditori Dezertni bar by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ŽeljezoEnterijer· 2021

Selfie Konditori Dezertni bar

by Alex Kovachev

Client: Idea International

Željezna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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Colors

The Design

About Selfie Konditori Dezertni bar

Selfie Konditori je dezertni bar u Tromsu, Norveška, ukupne površine 130 kvadratnih metara. Enterijer je dizajniran s ciljem stvaranja svijetlog i toplog prostora tokom dugih i mračnih sjevernjačkih dana i noći. Mermer, mesing i ogledala u zlatnim tonovima kombinovani su sa prirodnim teksturama i bujnim zelenilom, kojeg gradu nedostaje zbog surove klime. Ogledalni elementi i sjajni namještaj izrađen po mjeri odražavaju temu samoreflektovanja i radosti koju sugeriše samo ime lokala. Šareni detalji oblikovani su tako da odgovaraju gostima i olakšaju fotografisanje.

The Recognition

About the Željezna nagrada A' Design Award

Selfie Konditori Dezertni bar je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Selfie Konditori Dezertni bar bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Selfie Konditori Dezertni bar se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio