Public Health Beyond Borders Vizuelni identitet programa by Yoske Mitsui

Public Health Beyond Borders Vizuelni identitet programa by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2021

Public Health Beyond Borders Vizuelni identitet programa

by Yoske Mitsui

Client: Yoske Mitsui

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Vizuelni identitet programa

Book Text: Public Health Beyond Borders je program vizuelnog identiteta kreiran za grupu studenata i profesora koji se bavi zdravstvenim potrebama partnerskih zajednica. Znak koristi pet boja. Zelena i plava odražavaju globalnu perspektivu, dok crvena, žuta i crna upućuju na porijeklo osnivačkog odjeljenja sa Univerziteta Maryland. Krug u centru predstavlja jedinstvo i partnerstvo. Wordmark je usklađen sa primarnim tipografijama univerziteta. Logotip je jednostavan, skalabilan i modularan, te funkcioniše u jednoj boji i u različitim veličinama, kako u štampanim tako i u digitalnim medijima.

The Recognition

About the Željezna nagrada A' Design Award

Public Health Beyond Borders Vizuelni identitet programa je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Public Health Beyond Borders Vizuelni identitet programa bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Public Health Beyond Borders Vizuelni identitet programa se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.