Ge Wu Zhi Heng Tipografija u pečatnom pismu by Lu Zhao and Shankai Gu

Ge Wu Zhi Heng Tipografija u pečatnom pismu by Lu Zhao and Shankai Gu is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2021

Ge Wu Zhi Heng Tipografija u pečatnom pismu

by Lu Zhao and Shankai Gu

Brončana nagrada A' Design Award Winner in Grafika Category

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The Design

About Ge Wu Zhi Heng Tipografija u pečatnom pismu

Ge Wu Zhi Heng je dizajn tipografije u pečatnom pismu koji istražuje ravnotežu između ljudi i svih stvari. Djelo se zasniva na Xiaozhuanu, ranom obliku kineskog pečatnog pisma poznatom po svojoj koncentraciji i autentičnosti. Naziv potiče iz Knjige obreda, gdje riječi znače istraživati i razumijevati sve stvari te dostići stanje ravnoteže. Dizajn povezuje tradicionalnu kinesku filozofiju sa savremenim dizajnom pečatnog pisma. Cilj je preispitati kako se ljudi kreću od stvarnog ka virtuelnom životu i kako se pritom može očuvati ravnoteža.

The Recognition

About the Brončana nagrada A' Design Award

Ge Wu Zhi Heng Tipografija u pečatnom pismu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ge Wu Zhi Heng Tipografija u pečatnom pismu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ge Wu Zhi Heng Tipografija u pečatnom pismu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
Inspiration: Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
Team Members: Lu Zhao
Shankai Gu

Read the Press Release