Doritos One Kiss One Donation Digitalna reklamna kampanja od Dennis Furniss

Dizajn Doritos One Kiss One Donation Digitalna reklamna kampanja od dizajnera Dennis Furniss je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

ZlatoOglašavanje· 2021

Doritos One Kiss One Donation Digitalna reklamna kampanja

autor Dennis Furniss

Klijent: Doritos

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Oglašavanje

98,262

Verificirani dobitnik nagrade

Verificirajte status nagrade za #122993

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Doritos One Kiss One Donation Digitalna reklamna kampanja

One Kiss, One Donation je digitalna reklamna kampanja kreirana za Doritos u znak podrške LGBTQ zajednici. Kampanja je pozvala ljude da podijele fotografije na kojima daju poljubac prijateljima, porodici i voljenim osobama. Svaki podijeljeni poljubac pretvoren je u novčanu donaciju zajednici. Kampanja je sprovedena putem televizije, društvenih mreža, online kanala i brendiranih aktivacija. Bila je aktivna dva mjeseca u Meksiku i Brazilu i dobila je odgovore iz cijelog svijeta. Cilj je bio povezati ljude u vrijeme socijalnog distanciranja.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Doritos One Kiss One Donation Digitalna reklamna kampanja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Doritos One Kiss One Donation Digitalna reklamna kampanja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Doritos One Kiss One Donation Digitalna reklamna kampanja stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Dimenzije i pakovanje: Does not apply
Oznake: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Tehnologija proizvodnje: We leveraged a marketing mix of TV, social media, online, branded activations.
Dizajnerski izazov: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Istraživanje: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspiracija: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Trajanje projekta: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Tok rada: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Članovi tima: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Autorstvo slika: All images are property of PepsiCo International