Pepsi Culture Serija limenki za napitke u limitiranom izdanju by Dennis Furniss

Pepsi Culture Serija limenki za napitke u limitiranom izdanju by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

Pepsi Culture Serija limenki za napitke u limitiranom izdanju

by Dennis Furniss

Client: Pepsi

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Pepsi Culture Serija limenki za napitke u limitiranom izdanju

Pepsi Culture je serija limenki u limitiranom izdanju kreirana za brend bezalkoholnih pića u Meksiku. Serija se sastoji od šest kolekcionarskih limenki, a svaka limenka predstavlja jedan meksički grad. Lokalne priče, tradicije i umjetničke reference pretočene su u ilustrativne uzorke koji spajaju dugogodišnje kulturne simbole sa savremenim dizajnerskim pristupom. Svaka limenka izrađena je od aluminijuma, zapremine je 12 unci i završena je visokorezolucijskom ofset štampom. Limenke se prodaju pojedinačno i zajedno čine seriju koja odražava regionalnu raznolikost.

The Recognition

About the Zlatna nagrada A' Design Award

Pepsi Culture Serija limenki za napitke u limitiranom izdanju je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Pepsi Culture Serija limenki za napitke u limitiranom izdanju bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pepsi Culture Serija limenki za napitke u limitiranom izdanju stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.