Check-in Hsinchu City And Design Expo od BIAS Architects and Associates

Dizajn Check-in Hsinchu City And Design Expo od dizajnera BIAS Architects and Associates je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Događaja.

SrebroDogađaj· 2021

Check-in Hsinchu City And Design Expo

autor BIAS Architects and Associates

Klijent: Hsinchu City Government & Taiwan Ministry of Economic Affairs

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Događaj

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Dizajn

O dizajnu Check-in Hsinchu City And Design Expo

Design Expo je godišnji događaj dizajna koji promovira centralna vlada Tajvana. Cilj mu je donijeti novu energiju u lokalni sektor dizajna. 2020. godine, Hsinchu ga je ugostio, odnosno grad koji ima živopisan naučni park i više od 300 godina istorije. U tom kontekstu, BIAS je Expo transformisao u urbani događaj. Umjesto pokretanja jedne izložbe, ovaj izbor je doveo do privremenog ponovnog osmišljavanja niza mjesta širom grada. Cilj je bio omogućiti ljudima da iskuse raznolikost grada i pokažu novi urbani narativ, dvije stvari koje su konačno naglasile društvenu moć dizajna.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Check-in Hsinchu City And Design Expo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Check-in Hsinchu City And Design Expo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Check-in Hsinchu City And Design Expo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Dimenzije i pakovanje: Total exhibition area: 410,000 sqm
Oznake: design expo, social design, public space, city, urban culture, urban identity
Tehnologija proizvodnje: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Dizajnerski izazov: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Istraživanje: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspiracija: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Trajanje projekta: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Tok rada: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Članovi tima: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Autorstvo slika: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020