City Ambassadors School Tipografski Identitet Brenda by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
SrebroGrafika· 2022
City Ambassadors School Tipografski Identitet Brenda
Client: Tanya Dunaeva
Srebrna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Tipografski Identitet Brenda
Zanimljive priče kriju se iza svakog skretanja starih ulica i nemoguće je povezati Grad s bilo kojim minimalnim skupom prepoznatljivih simbola. Proučavajući grad, budući ambasador ga otkriva iznova, kao što đak otkriva bukvar u školi. Za konstrukciju identiteta odabrano je tipografsko rješenje, zasnovano na principu tipografskog eklekticizma: staronacionalno pismo, isprepleteno kurzivnim pismom i prepoznatljivim fontovima avangardnih umjetnika. Šema boja je lakonski-jarko crvena.
The Recognition
About the Srebrna nagrada A' Design Award
City Ambassadors School Tipografski Identitet Brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da City Ambassadors School Tipografski Identitet Brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. City Ambassadors School Tipografski Identitet Brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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