Scentwalk Primarna funkcija: Korporativni identitet by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primarna funkcija: Korporativni identitet by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2022

Scentwalk Primarna funkcija: Korporativni identitet

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Primarna funkcija: Korporativni identitet

Scentwalk je konceptualni korporativni identitet za buduću kompaniju koja izdvaja i pohranjuje uspomene u obliku mirisa. Logotip je skraćenica naziva brenda i izgrađen je na idejama molekula mirisa, podataka, izdvajanja, prikupljanja i hodanja. Kolorna shema koristi holografsku srebrnu foliju, materijal koji izgleda srebrno, ali reflektira boju na svjetlu, odražavajući ideju da je gas bezbojan, a ipak može stvoriti emociju. Znak je dinamičan i praćen specifičnim zvukom. Povezani posteri i proizvodi obraćaju se pojedincu, partnerima, porodici i prijateljima.

The Recognition

About the Srebrna nagrada A' Design Award

Scentwalk Primarna funkcija: Korporativni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Scentwalk Primarna funkcija: Korporativni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Scentwalk Primarna funkcija: Korporativni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.