Plasma Sf Dizajn Slova by Paul Robb is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2022

Plasma Sf Dizajn Slova

by Paul Robb

Client: S6 Foundry

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Plasma Sf Dizajn Slova

Plasma je stilski modularni font razvijen da pruži svježinu grafičkim projektima. Font uključuje različite i svestrane stilove opsežnog skupa znakova sa preko 80 alternativnih glifova koji omogućavaju miješanje glifova, dajući fontu jedinstvenu osobnost. Font je savršen za brendiranje komunikacije dajući jasnu vizualnu ravnotežu. Knjiga Specimen je razvijena kao kratka serija za prvih 20 dizajnera koji su kupili font.

The Recognition

About the Brončana nagrada A' Design Award

Plasma Sf Dizajn Slova je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Plasma Sf Dizajn Slova bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Plasma Sf Dizajn Slova sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb