Coach the Coaches Fudbalski vodič by Natasha Mozz

Coach the Coaches Fudbalski vodič by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Štampanih i Objavljenih Medija Competition Category.

BronzaŠtampa· 2022

Coach the Coaches Fudbalski vodič

by Natasha Mozz

Client: Adidas

Brončana nagrada A' Design Award Winner in Štampa Category

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Colors

The Design

About Coach the Coaches Fudbalski vodič

Coach the Coaches je vodič za program fudbalskog treninga namijenjen igračima od 10 do 14 godina. Vodič je pripremljen za fudbalske trenere, tako da se program može primijeniti u svakodnevnom radu. Tekstualno opsežni izvorni materijali pretvoreni su u jasna uputstva izgrađena uglavnom od infografika. Izražena paleta boja pomaže u navigaciji između sekcija, a dužina trake na bočnoj strani svake stranice označava potkategoriju. Mreža fudbalskog terena i tehnička uputstva čine osnovu vizualnog stila.

The Recognition

About the Brončana nagrada A' Design Award

Coach the Coaches Fudbalski vodič je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Coach the Coaches Fudbalski vodič bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Coach the Coaches Fudbalski vodič sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release