Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Mobilnih Tehnologija, Aplikacija i Softvera Competition Category.

SrebroMobilni· 2022

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija

by PepsiCo Design and Innovation

Srebrna nagrada A' Design Award Winner in Mobilni Category

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The Design

About Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija

Gx je personalizirani sistem hidratacije koji čine mobilna aplikacija, znojni flaster i višekratna boca. Gx znojni flaster lijepi se na podlakticu i prikuplja znoj tokom jednog treninga visokog intenziteta kako bi pratio gubitak tekućine i natrijuma. Gx aplikacija skenira flaster i izrađuje profil znojenja. Na osnovu profila znojenja, aplikacija preporučuje strategije hidratacije i unosa energije za sljedeći trening. Korisniku se predlaže devet Gx pod formula s različitim nivoima ugljikohidrata i elektrolita. Podovi koriste manje plastike od potpuno razrijeđenih napitaka koji se ne mogu ponovo puniti.

The Recognition

About the Srebrna nagrada A' Design Award

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release