Aqua Minerale Redesign Ambalaža za napitke by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
SrebroPakovanje· 2022
Aqua Minerale Redesign Ambalaža za napitke
by PepsiCo Design and Innovation
Srebrna nagrada A' Design Award Winner in Pakovanje Category
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The Design
About Aqua Minerale Redesign Ambalaža za napitke
Aqua Minerale Redesign je dizajn ambalaže za brend flaširane vode koja se prodaje u Rusiji. Redizajn obuhvata kako osnovni asortiman, tako i aromatizirane podlinije, objedinjujući portfolio pod jedinstvenim sistemom vizuelnog identiteta. Koncept se zasniva na ideji vode kao izvora života, izraženoj kroz fluidne oblike i graciozne linije. Ujedinjeni dizajn usklađuje asortiman i poboljšava vidljivost proizvoda na polici. Namjera je pružiti podršku potrošačima koji žele zadržati osjećaj ravnoteže tokom užurbanih dana.
The Recognition
About the Srebrna nagrada A' Design Award
Aqua Minerale Redesign Ambalaža za napitke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Aqua Minerale Redesign Ambalaža za napitke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Aqua Minerale Redesign Ambalaža za napitke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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