Open Your Eyes Umjetnička fotografija by Michael Liebert

Open Your Eyes Umjetnička fotografija by Michael Liebert is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Fotografije i Foto Manipulacije Competition Category.

ŽeljezoFotografija· 2022

Open Your Eyes Umjetnička fotografija

by Michael Liebert

Client: Michael Liebert Photography

Željezna nagrada A' Design Award Winner in Fotografija Category

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Colors

The Design

About Open Your Eyes Umjetnička fotografija

Otvori oči je serija umjetničke fotografije koja koristi plastičnu foliju kao svoje vizuelno sredstvo. Oblik i materijal folije formirani su vjetrom i otporom fotografa. Nastali oblici sugerišu ljudske ili životinjske figure, na način sličan oblacima na nebu. Svaki posmatrač vidi drugačiji lik, tako da serija počiva na ličnoj mašti. Fotografije su snimljene u Donjoj Austriji u januaru 2022. godine visokorezolucijskom kamerom srednjeg formata u prirodnom svjetlu, bez blica. Digitalna obrada je završena u Beču mjesec dana kasnije.

The Recognition

About the Željezna nagrada A' Design Award

Open Your Eyes Umjetnička fotografija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Open Your Eyes Umjetnička fotografija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Open Your Eyes Umjetnička fotografija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.