Broken Top Brewing Co Craft Beer Ambalaža za piće by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Ambalaža za piće by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2022

Broken Top Brewing Co Craft Beer Ambalaža za piće

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #140639

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Colors

The Design

About Broken Top Brewing Co Craft Beer Ambalaža za piće

Broken Top Brewing Co Craft Beer je dizajn ambalaže za piće kreiran za malu zanatsku pivovaru koja proizvodi IPA i pilsner pivo. Grafički uzorak je inspirisan vintage igračkama. Integrisani logotip prilagođava se šemi boja svake proizvodne linije i stapa se sa uzorkom kako bi se stvorila vizuelna iluzija. Limenke su izrađene od plavog aluminijuma, prilagođenog da postigne duboku mornarsko plavu nijansu koja je rijetka za aluminijumske limenke. Ultra-brzi inkjet ispis sa slojem bijele tinte čini grafiku življom. Standardna limenka tijela 211 sadrži 12 unci.

The Recognition

About the Željezna nagrada A' Design Award

Broken Top Brewing Co Craft Beer Ambalaža za piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Broken Top Brewing Co Craft Beer Ambalaža za piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Broken Top Brewing Co Craft Beer Ambalaža za piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable