In Chali Imerzivna interaktivna izložba by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Događaja Competition Category.
ŽeljezoDogađaj· 2023
In Chali Imerzivna interaktivna izložba
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Željezna nagrada A' Design Award Winner in Događaj Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Imerzivna interaktivna izložba
In Chali je imerzivna interaktivna izložba kreirana za brend čaja Chali. Izložba za temu uzima čaj i predstavlja kineske planine, rijeke, biljke i listove čaja putem digitalne projekcije i instalacija osjetljivih na dodir. Posjetioci se kreću kroz prostor i doživljavaju pejzaž na imerzivan način. Sistem za širenje mirisa oslobađa aromu čaja, tako da se izložba percipira kroz vid, sluh i miris. Dizajn povezuje kulturu čaja, vizuelnu umjetnost i koncept brenda u jedno kontinuirano putovanje.
The Recognition
About the Željezna nagrada A' Design Award
In Chali Imerzivna interaktivna izložba je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da In Chali Imerzivna interaktivna izložba bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. In Chali Imerzivna interaktivna izložba se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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