Endless Scenery Gradski poster by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery Gradski poster by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Generativni, Algoritmički, Parametarski i AI-Potpomognuti Dizajn Competition Category.

BronzaGenerativni· 2023

Endless Scenery Gradski poster

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

Brončana nagrada A' Design Award Winner in Generativni Category

76,823
Verified Award Winner
Verify Award Status for #150390

View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery Gradski poster

Beskrajni pejzaž je serija gradskih postera zasnovanih na deset prizora jezera Zapadno jezero u Hangzhouu, Kina. Posteri prikazuju poznate prizore poput Tri bazena koja odražavaju mjesec i Zavijeno dvorište i lotosovo jezero ljeti. Svaka slika kombinuje slikarstvo vještačke inteligencije sa klasičnim kineskim akvarelnim stilom. Osnovne slike su generisane pomoću AI alata za slikanje, a zatim usavršene u softveru za obradu slika. Različiti tonovi boja izražavaju karakter svakog pejzaža. Posteri se također mogu primijeniti na poštanske marke, publikacije, štampane oglase i pakovanja.

The Recognition

About the Brončana nagrada A' Design Award

Endless Scenery Gradski poster je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Endless Scenery Gradski poster bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Endless Scenery Gradski poster sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai