Nunn Bush 3D Animacija Proizvoda by Mateus Morgan

Nunn Bush 3D Animacija Proizvoda by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.

SrebroFilm· 2023

Nunn Bush 3D Animacija Proizvoda

by Mateus Morgan

Client: Morgan Studio

Srebrna nagrada A' Design Award Winner in Film Category

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Colors

The Design

About Nunn Bush 3D Animacija Proizvoda

Projekat je napravljen da prikaže sve karakteristike proizvoda na zabavan način tako što će biti informativan, ali ne iritirajući. Svrha je bila da se pokaže konstrukcija cipele. Inspiracija je došla kroz istraživanje o elementima koji bi mogli predstavljati proizvod, poput prirode sa svim bojama i raspoloženjima. Cipela je modelirana koristeći fotografije kao referencu i tehnike 3D modeliranja tvrde površine. Za modeliranje su dizajneri koristili softver C4D. Sve teksture su napravljene korišćenjem teksture kože i nekih photoshop kistova. Vray je korišten za renderiranje, a Houdini za simulacije.

The Recognition

About the Srebrna nagrada A' Design Award

Nunn Bush 3D Animacija Proizvoda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Nunn Bush 3D Animacija Proizvoda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Nunn Bush 3D Animacija Proizvoda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca