Srebro Kompjuterska Grafika · 2023
Jotape 3D Duo Ključna Umetnička Slika
- Srebrna nagrada A' Design Award 2023 in Kompjuterska Grafika
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,805
- Verification code EFE88DEE4F · Verify this award
Colors
About Jotape 3D Duo Ključna Umetnička Slika
Ideja je bila stvoriti sliku koja donosi sve karakteristike proizvoda kroz vizualne elemente poput jastuka i pjene. Na taj način daje osjećaj mekoće koji je proizvodu potreban. Inspiracija su bili uobičajeni materijali iz dana u dan. Plutajući elementi donose kroz meke i okrugle oblike osjećaj mekoće i lakoće. Iako je to bila jednostavna reprezentacija, rezultat se mislio na nešto drugačije od uobičajenog. Najveći izazov je bio da se kroz nekoliko elemenata i tekstura dobije senzacija koju proizvod treba.
About the Srebrna nagrada A' Design Award
Jotape 3D Duo Ključna Umetnička Slika je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jotape 3D Duo Ključna Umetnička Slika bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Jotape 3D Duo Ključna Umetnička Slika je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
