Jelenew Biciklistički dres kratkih rukava by Jelenew Incorporated

Jelenew Biciklistički dres kratkih rukava by Jelenew Incorporated is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Sportske Opreme, Fitnesa i Rekreacijske Opreme Competition Category.

SrebroSportska Oprema· 2024

Jelenew Biciklistički dres kratkih rukava

by Jelenew Incorporated

Client: Jelenew Incorporated

Srebrna nagrada A' Design Award Winner in Sportska Oprema Category

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Verified Award Winner
Verify Award Status for #152798

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelenew Biciklistički dres kratkih rukava

Jelenew je biciklistički dres kratkih rukava dizajniran za biciklistkinje. Dres je izrađen od tehničke tkanine sa aero prugama, koje preusmjeravaju paralelni protok zraka u kanale i smanjuju otpor. Tkanina kombinuje 85 posto najlona sa 15 posto poliuretanskih vlakana i teži 115 grama po kvadratnom metru, tako da gotov dres teži 125 grama. Pro fit kroj primijenjen je na grudima, struku i leđima kako bi odgovarao ženskim oblicima tijela i pružio odmjerenu kompresiju mišićima. Reflektirajući logo na leđima pomaže vidljivosti pri slabom osvjetljenju.

The Recognition

About the Srebrna nagrada A' Design Award

Jelenew Biciklistički dres kratkih rukava je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jelenew Biciklistički dres kratkih rukava bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Jelenew Biciklistički dres kratkih rukava je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
Dimensions & Packaging: 10*600*540mm
Tags: female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
Production Technology: fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
Design Challenge: The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
Research: Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
Inspiration: The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
Project Duration: The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
Operation Flow: The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.