Love Hanshui Ambalaža za pitku vodu by Yanhui Zhang

Love Hanshui Ambalaža za pitku vodu by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2024

Love Hanshui Ambalaža za pitku vodu

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love Hanshui Ambalaža za pitku vodu

Love Hanshui je komemorativna serija ambalaže za prečišćenu pitku vodu, kreirana povodom odabira Wuhana za Međunarodni grad močvara. Četiri autohtone životinje – riječna pliskavica bez peraje, plavoglava patka, crna roda i los – predstavljaju četiri godišnja doba. Tradicionalno kinesko slikarstvo tušem povezuje životinje s lokalnim močvarnim pejzažima. Bijela etiketa boce izrađena je postupkom termoskupljanja i štampom spot bojama. Svaka boca je široka 60 milimetara i visoka 220 milimetara. Kod na etiketi otvara trodimenzionalni prikaz.

The Recognition

About the Srebrna nagrada A' Design Award

Love Hanshui Ambalaža za pitku vodu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Love Hanshui Ambalaža za pitku vodu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Love Hanshui Ambalaža za pitku vodu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensions & Packaging: Bottle diameter 60mm, height 220mm
Tags: bottle label
Production Technology: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Design Challenge: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Research: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiration: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang