Unfolding A Nakagin Story Novinski Poster by Yang Tian

Unfolding A Nakagin Story Novinski Poster by Yang Tian is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2025

Unfolding A Nakagin Story Novinski Poster

by Yang Tian

Željezna nagrada A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unfolding A Nakagin Story Novinski Poster

Kako bi ponovo definisao japansku modernost nakon rata, Kisho Kurokawa, najmlađi član grupe Metabolizam, zamišlja moderno stanovanje kao pojedinačne ćelije. One se kreću, prerađuju, rastu i propadaju, oblikujući novo društvo u kojem ljudi više ne žive u fiksnom prostoru. Razvijanje Nakagin Priče koristi novine kao medij za dokumentovanje i širenje ove metabolističke imaginacije, kroz razvijanje stvarajući urbanu priču.

The Recognition

About the Željezna nagrada A' Design Award

Unfolding A Nakagin Story Novinski Poster je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Unfolding A Nakagin Story Novinski Poster bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Unfolding A Nakagin Story Novinski Poster se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To re-identify Japan’s Modernity after the war, Kisho Kurokawa, the youngest Metabolism group member, imagines modern housing as individual cells. They move, digest, grow, and decay, informing a new society where people no longer live in a fixed space. Unfolding a Nakagin Story uses the newspaper as a medium to document and expand this Metabolism imagination, through “unfolding” to fabricate an urban story.
Dimensions & Packaging: Cover: 8" X 12"

Newspaper: 16" x 24"
Tags: Nakagin, Metabolism, Heritage, Housing, Urbanism
Production Technology: Graphics are done in Photoshop and Illustrator, the architecture is modeled in Rhino with a grasshopper plugin to change patterns and orientation.
Design Challenge: How can we capture the concept of Metabolism, where buildings can grow and shrink over time? How should I identify individual differences while the building comprises the same rectangular blocks? These are the two biggest challenges I need to solve. By using newspaper as the medium, one can feel the growth through unfolding the paper. One can also read individual stories despite repeating units by showing the interior information of selected blocks.
Research: Focusing on post-war Japanese architecture, Metabolism was the most influential architectural movement from the late 1950s to the early 1970s. Kisha Kurokawa changed the Western design ideology of FORM (ETERNAL) based living style to TIME (CHANGING) based living space. The Nakagin Capsule Tower is an iconic architecture that not only embraces ephemeral but also changes a collective to an individual-oriented living style.
Inspiration: To embrace the idea of flexibility and updating, the newspaper is a great medium as a representation tool. Newspaper changes every day with new information and unfolding it to gain new information reinforces the idea of metabolism. By unfolding the project, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid.
Project Duration: Duration: 3 months

Location: Boston, MA, USA
Operation Flow: You could unfold it three times, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid, and 7 capsules have been highlighted to expose the interior activities of an individual with personal information next to it. Individual yet connected, neutral yet different for each capsule. You will experience the beauty of the Nakagin capsule tower after you unfold its stories!