Ipick Vlažni toalet papir by Jobs Chin is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Ljepote, Lične Njege i Kozmetičkih Proizvoda Competition Category.

BronzaKozmetički Proizvod· 2025

Ipick Vlažni toalet papir

by Jobs Chin

Brončana nagrada A' Design Award Winner in Kozmetički Proizvod Category

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Colors

The Design

About Ipick Vlažni toalet papir

Ipick je vlažni toalet papir dizajniran za osobe sa problemima pri obavljanju nužde, poput hemoroida ili zatvora. Vlažni toalet papir izrađen je od netkanog materijala, koji je mekan, ali i osjetljiv na kidanje. Kod većine proizvoda presavijeni rubovi su teško vidljivi, pa se prilikom povlačenja odjednom otrgne nekoliko listića. Ipick čini rub svakog listića vidljivim putem procesa reljefnog utiskivanja uzorka, koji koristi precizne valjke za formiranje mikro-uzoraka na površini. Na taj način se svaki put oslobađa samo jedan listić, čime je upotreba brza, čista i higijenska. Metoda serijskog bojenja osigurava ravnomjernu boju.

The Recognition

About the Brončana nagrada A' Design Award

Ipick Vlažni toalet papir je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ipick Vlažni toalet papir bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ipick Vlažni toalet papir sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People suffering from toileting issues, such as hemorrhoids, or constipation, often use wet toilet paper to alleviate pain and discomfort during bowel movements. However, most wet toilet paper is designed to be soft and retain moisture, and the interfolds within the paper are usually not visible, causing multiple sheets to tear off easily when pulled. Ipick has redesigned wet toilet paper, making the edges of each piece of paper visible, allowing you to quickly and smoothly pull out each sheet!
Dimensions & Packaging: Width 180mm x Depth 100mm x Height 50mm
Tags: wet toilet paper, non-woven, single-sheet, soft, moist, easy separation, hygiene, comfort, sensitive skin, innovative design
Production Technology: The Ipick Wet Toilet Paper features a revolutionary design that enhances the visibility of sheet edges through a patented pattern-embossing process. This process uses precision rollers to create micro-patterns on the paper's surface, allowing each sheet to be easily distinguished and separated with minimal effort. Post-production, a specialized batch dyeing technique is applied for even color distribution and gentleness on sensitive skin.
Design Challenge: The biggest challenge was gaining market acceptance for our wet toilet paper. We had to change entrenched user habits and compete with familiar brands. Overcoming this involved understanding consumer psychology, conducting market research, and creating an effective marketing strategy to highlight our product's unique value.
Research: Type of Research: User-Centered Design Study.
Research Objectives: To improve wet toilet paper usability for those with toileting issues.
Methodology: Mixed methods, combining qualitative user interviews and quantitative product testing.
Data Collection and Tools: Surveys, interviews, and prototype testing kits.
Participants: 86 adults with toileting issues, 54% male, 46% female.
Results: 90% reported easier sheet separation; 85% felt increased comfort.
Insights: Users prefer easy-to-separate sheets for hygiene and efficiency.
Impacts: Design enhances user comfort and product acceptance in the personal care market.
Inspiration: Wet toilet paper is essential for people experiencing constipation, hemorrhoids and difficulty in bowel movements. It effectively relieves constipation and prevents related illnesses. However, it is made of non-woven fabric, which makes it softer but also more fragile. When pulling out wet toilet paper impatiently and quickly, it is easy to tear several layers that are stacked together.
Project Duration: The project started in February 2024 in Chengdu and finished in April 2024 in Chengdu, and was awarded in K-DESIGN AWARD 24.
Operation Flow: Ipick Wet Toilet Paper is designed for easy and clean use. To operate, simply pull a sheet from the pack, and the embossed edges ensure only one sheet comes out at a time, avoiding mess. The soft, moist texture gently cleanses, providing comfort and reducing pain during sensitive moments. Its performance is superior due to the even sheet separation, which is both hygienic and efficient.
Patents: Copyrights belong to Jobs Chin and Alon Jiang
Team Members: Jobs Chin
Alon Jiang
Ye Nan
Yande Chen
Haochen Xu
Image Credits: Image #1: Photographer Pengjie Qin, Ipick, 2024.
Image #2: Photographer Pengjie Qin, Ipick, 2024.
Image #3: Photographer Pengjie Qin, Ipick, 2024.
Image #4: Creator Hanyi J, Ipick, 2024.
Image #5: Creator Hanyi J, Ipick, 2024.