Zoom Izložbeni katalog by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Štampanih i Objavljenih Medija Competition Category.

SrebroŠtampa· 2025

Zoom Izložbeni katalog

by Zoltan Berta

Srebrna nagrada A' Design Award Winner in Štampa Category

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Colors

The Design

About Zoom Izložbeni katalog

Izložba Zoom (Muzej etnografije, Budimpešta) pristupa muzejskoj zbirci na nekonvencionalan način. Struktura sadržaja oblikovana je promjenama perspektive koje predstavljaju objekte i grupe objekata iz novih uglova. Katalog pokušava predstaviti ovaj pristup kroz različita grafička i knjigovezačko-štamparska rješenja. Unutrašnja kičma knjige sadrži jedinstveno generisani uzorak za svaki primjerak koji predstavlja reinterpretaciju vezenih motiva tipičnih za mađarsku narodnu umjetnost. Izložbu je dizajnirao art1st Design Studio, vodeći dizajner Daniel Taraczky.

The Recognition

About the Srebrna nagrada A' Design Award

Zoom Izložbeni katalog je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zoom Izložbeni katalog bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Zoom Izložbeni katalog je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta