Dizajn Hot Wheels Monster Truck RC Daljinski upravljač za igračke od dizajnera Adam Miller - Hot Wheels RC Design Team je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Igračaka, Igara i Hobi Proizvoda.
SrebroIgračka· 2025
Hot Wheels Monster Truck RC Daljinski upravljač za igračke
autor Adam Miller - Hot Wheels RC Design Team
Klijent: Mattel Inc.
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Igračka
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O dizajnu Hot Wheels Monster Truck RC Daljinski upravljač za igračke
Hot Wheels Monster Truck RC je daljinski upravljač za vozila igračke. Upravljač je namijenjen postojećim ljubiteljima igre s radio-upravljanjem i korisnicima s različitim potrebama u pogledu pokretljivosti i spretnosti. Jedno veliko dugme aktivira funkciju vratolomija. Kontrole za smjer su velike i označene jasnim strelicama. Upravljač se može držati u ruci, pričvrstiti vrpcom oko vrata ili postaviti na ravnu površinu. Razvoj je slijedio metode dizajna usmjerenog na čovjeka, intervjue sa stručnjacima i ponovljena testiranja s djecom.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Hot Wheels Monster Truck RC Daljinski upravljač za igračke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hot Wheels Monster Truck RC Daljinski upravljač za igračke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Hot Wheels Monster Truck RC Daljinski upravljač za igračke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
- Dimenzije i pakovanje
- 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).
The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall. - Oznake
- accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
- Tehnologija proizvodnje
- Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
- Dizajnerski izazov
- The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
- Istraživanje
- The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
- Inspiracija
- Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
- Trajanje projekta
- The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
- Tok rada
- The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
- Članovi tima
- Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini - Autorstvo slika
- Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.
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