Srebro Sajam · 2025
Ghaffari Izložbeni štand
- Srebrna nagrada A' Design Award 2025 in Sajam
- CLIENT: Ghaffari Chemical Industries Corp.
- Estimated Number of Design Views: 19,215
- Verification code AC2FABB4BA · Verify this award
Colors
About Ghaffari Izložbeni štand
Ghaffari je izložbeni štand dizajniran za kompaniju iz hemijske industrije. Štand zauzima 400 kvadratnih metara u Hali 6 Teheranskog međunarodnog izložbenog centra. Veliki televizijski zid postavljen je duž primarne ose lokacije i prikazuje raznovrsni sadržaj brenda. Ekran je uvučen, čime se redefinira granica između štanda i javnog hodnika i formira prijelazni prostor nalik pozornici. Preostali dio ose služi kao glavni ulaz. Štand također sadrži studijski prostor za demonstracije proizvoda, prostor za intervjue i mjesto za fotografisanje.
About the Srebrna nagrada A' Design Award
Ghaffari Izložbeni štand je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ghaffari Izložbeni štand bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Ghaffari Izložbeni štand je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
- -
- Image Credits
- -