Brooklyn Academy Of Music Dizajn publikacije by Ying Han

Brooklyn Academy Of Music Dizajn publikacije by Ying Han is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Štampanih i Objavljenih Medija Competition Category.

BronzaŠtampa· 2025

Brooklyn Academy Of Music Dizajn publikacije

by Ying Han

Brončana nagrada A' Design Award Winner in Štampa Category

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Colors

The Design

About Brooklyn Academy Of Music Dizajn publikacije

Ovaj konceptualni dizajn za događaj BAM's New Wave hvata dinamičnu energiju pozorišta kroz štancanu tipografiju i svjetlosne uzorke inspirirane scenom. Crpeći iz kretanja zavjesa i međuigre svjetlosti i sjene, dizajn stvara slojevito, imerzivno iskustvo. Svako poglavlje odlikuje se specifičnim uzorcima stopljenim sa vizuelima, formirajući kohezivnu vizuelnu naraciju koja odražava raznolike teme događaja, a pritom održava jedinstveni identitet.

The Recognition

About the Brončana nagrada A' Design Award

Brooklyn Academy Of Music Dizajn publikacije je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Brooklyn Academy Of Music Dizajn publikacije bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Brooklyn Academy Of Music Dizajn publikacije sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This concept design for the BAM (Brooklyn Academy of Music) event "New Wave" draws inspiration from the dynamic interplay of theater drapes and stage lighting. Employing die-cut typography and lighting patterns, the design reflects the diverse chapters and themes of the event. Each chapter is characterized by a unique pattern, mixed with images to convey a cohesive visual narrative.
Dimensions & Packaging: Width 16.5mm x Depth 2mm x Height 16.5mm
Tags: Publication, typography, layout, book design, pattern, die-cutting.
Design Challenge: The greatest challenge was balancing artistic expression with functional clarity while differentiating each category with distinct patterns. Translating stage movement into static design required extensive experimentation with die-cut techniques and lighting effects. Historically, theater design influenced visual storytelling, while socially, the work navigated diverse audience interpretations. Externally, production constraints and material limitations necessitated adaptive solutions, ensuring feasibility while maintaining the design’s immersive intent.
Inspiration: Designed a captivating and visually engaging booklet for the Brooklyn Academy of Music event, drawing inspiration from theater lighting and stage design. Blended sans and serif typefaces in the table of contents to merge classic and modern aesthetics. Incorporated wave motifs and die-cut elements to create a sense of rhythm, echoing the dynamic interplay of light and shadow on stage.
Project Duration: The project started in November 2023 and finished in March 2024 and was exhibited in the AIGI Baltimore Gallery in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han